Enhancing the onboarding experience for customers is complicated by numerous regulatory requirements, however capital markets and banks that do nothing risk losing existing customers and failing to attract new customers, as such, as challenging as that may seem, capital markets and banks have little choice but to evolve their existing systems to keep pace with these demands, including reviewing divergent approaches to customer onboarding strategy to resolve common challenges across the customer onbording lifecycle and towards an efficient onboarding experience for customers, as well as to support capital markets and banks’ centralized know-your-customer (KYC) and anti-money-laundering (AML) processes
Capital markets and banks see product implementation and customer onboarding as two separate processes, however, customers do not see it as different. They see it as having to send the same information multiple times to multiple groups. As such, the customer onboarding experience is harming the brand of many capital markets and banks today. Therefore, a robust onboarding strategy will enable capital markets and banks to take control from initial enrollment through subsequent cross-sell and up-sell opportunities that is geared to ensure the onboarding process gathers ample and relevant information to allow effective ongoing monitoring, including efficiency in due diligence to enhance robustness of fraud protection , towards steps for gathering KYC and AML data that will be critical for the ongoing maintenance and management of the account, as well as empowering customer to gain more control of service delivery and the visibility that is crucial for customer to take full advantage of the services contracted from the very first day.