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World

Mobile App, Augmented Reality (AR) & GPS Marketing
for
Forward-thinking Marketers
with
Pokémon GO

Conference 2016

  1. Overview
  2. Programme
  3. Gallery
  4. Delegates
  5. Exhibitors
  6. Exhibition Opportunities


The world of marketing has fundamentally changed, requires urgent action by all forward-thinking marketers to take another look at maximizing the use of creative marketing, advertising and promotions to entice walk-in customers in retailing, banking and other businesses including online businesses to attract crowds of players in the streets using Pokémon Go and convert them into customers as well as to give brand impressions to steer ahead of the competition and winning market share, even in the most competitive business landscape, including ushering in a whole new domain of PPC, by creating Pokémon-focused PPC ads and promotions to drive consumers and add entertainment and amusement to what can sometimes be a stressful shopping experience

Forward-thinking marketers that serve as valuable guideposts for those looking to elevate the quality of customer engagement will seize new opportunity for the organizations. This conference provides an opportunity for all forward-thinking marketers in all industries, including retailing and banking industry to leverage from the power of Pokémon GO. Pokémon GO translates AR and GPS technology, capable to fuse digital technology with the physical world. The success of Pokémon GO is a major step forward in the mainstream of advancement of AR and GPS technology that effectively deliver a wider range of customer AR interactions that could present significant AR opportunities, including the enablement of smart engagement techniques, collection of multiple sources of information to create contextually meaningful offerings to customers, as well as the use of granular data combined with geo-location insight to enable highly customized offerings that will guarantee to steer customers to the right product or services at the right moment and at the right place. As such, this conference certainly provides a timely platform to gain fresh insight and to adopt new innovative marketing strategy to convert Pokémon GO players to paying customers, especially to lure customers away from your biggest competitor across the street that will translate into increase in sales as well as creating Pokémon-focused PPC ads and promotions to drive consumers and add entertainment and amusement to what can sometimes be a stressful shopping experience.